In 1915 a raisin company executive spotted a teenage girl…

In 1915 a raisin company executive spotted a teenage girl drying her curly brown hair and wearing her mother’s red bonnet and hired her for a stunt promotion that had her dropping raisins from an airplane. Soon she became the company’s first mascot called, “Sun Maid.” Backed by an aggressive marketing push throughout the 20s, Sun-Maid managed to triple American consumption of raisins by the end of the decade.

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