Ronaldinho lost a lucrative $750,000 sponsorship from Coca-Cola simply because he took a sip from a Pepsi can during a press conference.
East Germany created its own cola drink. Vita-Cola‘s sales almost disappeared after the fall of the Berlin Wall brought Coke and Pepsi into the East. It is still the most popular cola in Thuringia, making the German state one of the few places in the world where Coca-Cola is not the leader.
Coca-Cola released a drink, Tab Clear, with the sole intention to be marketed so bad, that people wouldn’t want to drink it, in an attempt to ruin sales of Pepsico’s equivalent, Crystal Pepsi, by comparison. It worked.
The price of a bottle of Coca-Cola stayed at a nickel for over 70 years. As a result, vending machines only took nickels, and before raising prices to a dime the president of the company asked President Eisenhower to mint 7.5 cent coins to keep the increase reasonable.
In the late 90’s, Coca-Cola tested vending machines that would automatically change prices based on the temperature outside. The higher the temperature the higher the price.
During WWII, Coca-Cola lobbyist Ben Oehlert convinced the government to allow their product to be given to the troops as an alternative to alcohol in order to be excused from sugar rationing, thus potentially saving the company from going under.
In 1998, a Georgia high school student was suspended from school after wearing a Pepsi t-shirt on Coke Day. Upon hearing the news, a Pepsi spokesperson said, “Without knowing all the details, it sounds like (he’s) obviously a trendsetter with impeccable taste in clothes.”
ABC News interrupted regular scheduled programming to announce the reintroduction of Coke Classic in 1985.
Coke was sued for the “unwarranted health claims” on their product Vitaminwater. Coke’s defense was “no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.”