Like today’s athletes, gladiators did product endorsements…

Like today’s athletes, gladiators did product endorsements. Particularly successful gladiators (such as Maximus) would endorse goods in the arena before commencing a fight and have their names promoting products on the Roman equivalent of billboards. This fact was planned to be included in the movie Gladiator, but was scrapped because it wasn’t a fact that audiences might believe to be true.

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