A Burger King in Finland recently opened a sauna in its restaurant.
In Finland they have ‘National Sleepy Head day’, where the last person in a family to wake up is thrown in to a lake or the sea by the rest of the family.
Finland is a future-obsessed nation. It was the first country in the world to offer a master’s degree in futures studies, has a special parliamentary committee for the future, and its government is required by law to produce an official review of the future every four years.
A tax auditor in Finland died at his desk, and despite there being 100 staff on the same floor in the department no-one realized he was dead for 2 days.
Finland has a 20-year plan for its country brand. The 365-page government report includes plans to become a silicon valley of social innovations, a land where the lakes are drinkable, and a country that has managed to export its unbeatable education.
When University of Vienna students were asked their reasons behind choosing to learn Finnish, 97 per cent of respondents said the main factor behind their decision was heavy metal music.
There are 2 million saunas in Finland, 99% of Finns take a sauna at least once per week, and its not abnormal for families, acquaintances and even business associates there to sauna nude together.
How much do you make? It’d be no secret in Scandinavia. Sweden annually publishes everyone’s income tax returns. So do Finland and Norway. Technically, you can see what your brother-in-law made, your neighbor made. Making the data public demonstrates the Scandinavian tradition of jantelag, which translates roughly as nobody is better than anyone else.