In 2002, at Novosibirsk, Pepsi created a contest to win…

In 2002, at Novosibirsk, Pepsi created a contest to win a car, where customers who bought a bottle of Pepsi could win a car by choosing the right key for the car. However, when a man was able to open it, he was sued by Pepsi, since the contest was supposed to be impossible to win because the right key for the car wasn’t available. The man was a car mechanic.

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There is a little town in Mexico called Chamula where shamans started using Coca Cola…

There is a little town in Mexico called Chamula where shamans started using Coca Cola in their religious rituals to heal worshipers. Pepsi heard about this and began giving commissions to shamans if they recommended Pepsi instead, so then Coca Cola did the same and there are now rival religious groups based on which soft drink they use.

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