In 1967 Canadian Club whiskey launched their “Hide A Case” ad campaign. Cases of CC were hidden in exotic locations such as Mount Kilimanjaro, Angel Falls, Mount St. Helens, and the Swiss Alps. A small number of cases, such as one hidden above the Arctic Circle have never been found.
James Jameson, heir to Jameson whiskey, explored Africa in 1888, where he bought an 11-year-old girl and gave her to Congolese cannibals to sketch how they ate her.
When elected President of the United States, George Washington was the owner and operator the largest whiskey distillery in the country.
Diabetics’ urine can be made into whiskey because of the urine’s high sugar content.
“Whiskey” is a Gaelic word meaning “water of life.”
In 1830 the average American over 15 years old drank 88 bottles of whiskey per year… one bottle every 4.2 days.