At the outbreak of WWII the British people killed 750,000 pets in one week. It was the lack of food, not bombs, that posed the biggest threat to wartime pets. There was no food ration for cats and dogs. In Memoriam notices started to appear in the press. “Happy memories of Iola, sweet faithful friend, given sleep September 4th 1939, to be saved suffering during the war. A short but happy life – 2 years, 12 weeks. Forgive us little pal,” said one in Tail-Wagger Magazine.