Dave Thomas, the founder of the successful fast food chain, Wendy’s, worked at KFC prior to Wendy’s and was responsible for the red and white striped chicken bucket design.
During his time with Colonel Sanders, Dave worked tirelessly to help create brand recognition, understanding that the more the customer believed in your brand, the more loyal they would be to your business. Dave recommended that KFC trim down their menu so that the company could focus on a signature dish that would distinguish them against their competitors. He also thought up the red-and-white-striped chicken bucket and the revolving sign designed to look like the bucket. He pressed the Colonel to appear in more commercials for the brand, believing that if the consumer knew and could relate to him, they would be more likely to develop an affinity for the brand.