In 2012, Dunkin’ Donuts launched an ad campaign in Seoul, Korea where scent spray devices installed on buses would release a fragrant coffee aroma when triggered by the sound of the Dunkin’ Donuts radio jingle. The campaign reached more than 350,000 people, and sales near bus stops increased by 29%.
South Dakota reportedly paid an advertising firm $449,000 to develop its new anti-meth campaign. The firm came up with the slogan, “Meth. We’re on it.”
The public reaction, so far, hasn’t been kind.
This is not South Dakota’s first tagline in the news. In 2015, South Dakota tourism used the tagline “why die on Mars, when you can live in South Dakota?”
Back in 2002, computer game maker Acclaim Entertainment announced that it planned to advertise its newest game, ShadowMan2, by paying families for the right to place small billboards on gravestones. The amount paid would be proportional to how visible and well-placed the gravestone was. The company suggested that its scheme might “particularly interest poorer families.”
It doesn’t seem that anyone ever volunteered. Or maybe the company scrapped the idea when the Outdoor Advertising Association noted that they’d first need to obtain permission from local authorities.
In 1993, the American company Space Marketing Inc. proposed to build a giant advertising billboard in outer space that would appear roughly the same size and brightness as the moon. The project didn’t meet funding and inspired a bill to ban all advertisement in outer space.
In 1967 Canadian Club whiskey launched their “Hide A Case” ad campaign. Cases of CC were hidden in exotic locations such as Mount Kilimanjaro, Angel Falls, Mount St. Helens, and the Swiss Alps. A small number of cases, such as one hidden above the Arctic Circle have never been found.
A New York ad agency tried marketing laundry detergent to Arab consumers through the use of sequential pictures showing laundry being cleaned. However, the advertisers didn’t realize Arabic was read from right to left and their ad actually depicted the detergent soiling the clothing after wash.
In that Quebec, Sweden and Norway it is illegal to advertise to children. This to keep companies from encouraging children to beg their parents for stuff.
A fictitious soft drink was created to prove the effectiveness of advertising on buses. So many people started demanding it that the drink actually starting being made by restaurants and soft drink companies.
New Zealand bans all advertising on TV on Christmas, Easter, Good Friday and ANZAC Day.
Papa Johns was sued for false advertising for its “Better Ingredients, Better Pizza” and admitted that it did not use better ingredients than Pizza Hut.