When Southwest Airlines began using the motto “Just Plane Smart,” Stevens Aviation, which had been using “Plane Smart,” advised of infringing its trademark. Instead of a lawsuit, the CEOs staged an arm wrestling match. The loser paid to a charity of his choice and the winner claimed the motto.
Matthias “Hellboy“ Schlitte, one of the worlds best arm wrestlers, has a genetic condition that makes his right arm abnormally large and strong.
In 1992, instead of engaging in a messy legal battle over the use of a slogan, the CEOs of Southwest Airlines and Stevens Aviation simply arm-wrestled for whose company would own it.