In 1987, Corona sales plummeted when a rumor spread that their workers were peeing in their beer. The company traced its origins back to Heineken, whom Corona sued for $3 million in damages, but their reputation still suffered and their product was referred to as “Mexican piss water” for years.
Some bars in Germany are connected by a 5 km (3 Mile) beer pipeline.
The world’s oldest beer advertisement was on a Mesopotamian Stone Tablet dated approximately 4000 BC. It read “Drink Elba, the beer with the heart of a lion” and was accompanied by a “large breasted woman holding goblets of beer in each hand”.
For 150 years, whenever a new heir was born to the Annheiser-Busch brewing family, they would be fed five drops of Budweiser before even having their mothers milk.
In the UK, top lager companies remove and readd specific minerals to the water used in their brewing process – so that the taste of their beer is consistent. This is why locally brewed beers vary in taste depending on where you are in the country.
In 2014 Budweiser attempted to trademark the sound of a beer can opening.
Matthew McConaughey’s brother, Rooster McConaughey, named his son Miller Lyte and in return was gifted a years supply of beer for his life long commitment to the brand.
Captain Christopher Jones of the Mayflower forced their ship to land early at Plymouth Rock because of the ships dwindling supply of beer. Before pasteurization was discovered in 1864, beer through the process of fermentation, was safer to drink than water.
Dr. Soren Sorensen developed the pH scale in order to test the acidity of beer to ultimately make better beer.
The world’s oldest paycheck- dating back 5,000 years in Mesopotamia- shows that workers were paid in beer.