The brand Puma sued Dolce & Gabbana over a slipper design they believe was copied. D&G argued that their design was for a different clientele and used real fur. Puma lost because D&G only sold 3 pairs with 2 being bought by Puma’s test buyers. The judge said there was no competition.
The secret formula for WD-40 is stored in a bank vault and has only left it twice; once was on its 50th birthday when the CEO of WD-40 rode through Times Square on a horse with a suit of armor on and the formula in hand.
It was originally developed to repel water from the surface and components of Atlas ICBMs to stop ice buildup while on their way to their targets, which is why it’s guarded. It’s name means “water displacement, 40th attempt.”
The Rolex brand became widely known after a woman swam across the English channel wearing one in 1927. After the 15 hour swim the Rolex Oyster she had worn was still working perfectly.
There is a fictional brand of cigarettes that multiple TV shows, films, and video games use called Morleys.