In 1915 a raisin company executive spotted a teenage girl drying her curly brown hair and wearing her mother’s red bonnet and hired her for a stunt promotion that had her dropping raisins from an airplane. Soon she became the company’s first mascot called, “Sun Maid.” Backed by an aggressive marketing push throughout the 20s, Sun-Maid managed to triple American consumption of raisins by the end of the decade.
A disgruntled former 7-Eleven owner opened a new convenience store across the street from his old location. He named it 6-Twelve.
Some Chinese companies hire white actors to pretend to be foreign businessmen so that the companies can seem more connected globally.
In an effort to increase sales, some clothing stores use mirrors that make you look about 10 pounds thinner.
When Nintendo had a fall in revenue from the less successful Wii U, its CEO cut his pay in half for 5 months rather than blame workers.
A New Orleans restaurant has been owned by the same family since 1840. Antoine’s, famous for Oyster Rockefeller and Baked Alaska, has had five generations of the family run it, and a sixth is preparing to take over. It is the US’s oldest continuously family-run restaurant.
Ecosia search engine turns the revenue into lush greenery. The company uses its income from the ads to plant trees all over the world. On average, it takes around 45 searches to plant a tree.
It can cost over $289,000 for a one-year hot dog stand permit in Central Park.
IKEA is legally a “nonprofit” organization — a designation which dramatically reduces its tax burden — despite reported global sales of €26bn (≈$28B) annually.
Every receipt at every store in Taiwan is a ticket for a government lottery with top prizes worth over 300,000 USD. It was introduced in 1951 to combat sales tax dodging by businesses.