Coke was sued for the “unwarranted health claims” on their product Vitaminwater. Coke’s defense was “no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.”
Coca-Cola was originally sweetened with wine. Before the wine was switched out for sugar, it was known as “Pemberton’s French Wine Coca”. It was a 1886 prohibition law enacted in Atlanta that caused its inventor, Dr. John S. Pemberton, to rewrite the formula.
When Martin Luther King Jr.’s Nobel Peace Prize celebration dinner was not well supported the then CEO of Coca-Cola threatened to pull the company out of Atlanta out of embarrassment.
Coca-Cola still uses coca leaves in its signature syrup, and there is only one factory in the US with the unique DEA license required to remove the cocaine.
Coca-Cola was originally marketed for whites, while Pepsi was marketed for blacks.
Coca-Cola had a price of 5¢ for over 70 years (1886-1959) and at one point the company tried to raise the price by asking the U.S. Treasury to issue a 7.5¢ coin. In another attempt, The Coca-Cola Company briefly implemented a strategy where one in every nine vending machine bottles was empty. The empty bottle was called an “official blank.” This meant that, while most nickels inserted in a vending machine would yield cold drinks, one in eight patrons would have to insert two nickels in order to get a bottle. This effectively raised the price to 5.625 cents.
Ronaldinho’s commercial deal with Coca-Cola was terminated after he was caught drinking Pepsi at a press conference.
There are only two countries in the world Coca-Cola is not officially sold: North Korea and Cuba.
There is a little town in Mexico called Chamula where shamans started using Coca Cola in their religious rituals to heal worshipers. Pepsi heard about this and began giving commissions to shamans if they recommended Pepsi instead, so then Coca Cola did the same and there are now rival religious groups based on which soft drink they use.
Coca-Cola’s distribution network is being used to transport life-saving medicines to remote regions of Zambia.