Coca-Cola had a price of 5¢ for over 70 years (1886-1959) and at one point…

Coca-ColaCoca-Cola had a price of 5¢ for over 70 years (1886-1959) and at one point the company tried to raise the price by asking the U.S. Treasury to issue a 7.5¢ coin. In another attempt, The Coca-Cola Company briefly implemented a strategy where one in every nine vending machine bottles was empty. The empty bottle was called an “official blank.” This meant that, while most nickels inserted in a vending machine would yield cold drinks, one in eight patrons would have to insert two nickels in order to get a bottle. This effectively raised the price to 5.625 cents.

There is a little town in Mexico called Chamula where shamans started using Coca Cola…

There is a little town in Mexico called Chamula where shamans started using Coca Cola in their religious rituals to heal worshipers. Pepsi heard about this and began giving commissions to shamans if they recommended Pepsi instead, so then Coca Cola did the same and there are now rival religious groups based on which soft drink they use.

The Coca Cola Company once tested a vending…

The Coca-Cola Company once tested a vending machine that raised prices in hot weather. This was back in 1999, when the Coca-Cola Company got the idea that people would be willing to pay a higher price for a nice cold drink when the weather is hot. Thus they developed and tested a vending machine that allowed them to test that idea. This technology would have also allowed vending machines to lower prices during times of low traffic in order to boost sales. But this special vending machine never did get released anywhere for unknown reasons.