In ’94 USA Today declaired the Mentos “Fresh Goes Better” campaign one of the worst ad campaigns even though sales doubled in ’94 and tripled in ’96.
Ethan Zuckerman, the man who invented pop-up ads, has apologized to the world for creating one of the Internet’s most hated forms of advertising.
In 1984, Burger King ran an ad campaign with a character called “Mister Rodney” touting its superior cooking over McDonald’s. The campaign was stopped after Mister Rogers himself called Burger King’s vice president, who had the commercial taken off the air.
There is a 1982 Barbie commercial that ends with the line “Better make Ken a sandwich!”
The Verizon Wireless TV spokesman was eager to get out of his contract when someone said “can you hear me now” at his grandmother’s funeral.
A man sued Pepsico after the company refused to redeem his 7,000,000 Pepsi Points for a AV-8 Harrier II jump jet as advertised in their commercial.
Nike made a commercial depicting a Samburu tribesman saying “Just Do it” in his native language. An American anthropologist called them out. The spoken phrase actually meant, “I don’t want these, give me big shoes.” Nike’s response: “We thought nobody in America would know what he said.”
Actor Paul Marcarelli – the Verizon Wireless “Can you hear me now?” guy – told “The Atlantic” magazine that the catchphrase plagues him so much that someone even said it to him at his grandmother’s funeral as her casket was being lowered into the cemetery plot.
Pizza Hut once made a delivery to the International Space Station in 2001. They paid the Russians $1 million to transport the Pizza (and make a commercial from it).