When Rockstar first released Grand Theft Auto, they actually paid reviewers to negatively review the game in order to keep it controversial, and therefore popular. They targeted right wing news papers to ensure moral outrage and drive the game to success.
In 1992 Hong Kong, a Mercedes-Benz was stolen every 5 hours. The theft and exporting of luxurious cars to China got so bad that Toyota began advertising in Chinese newspapers; stating that Lexus cars would breakdown after 20,000 miles if Chinese standard Leaded fuel was used. Not one was stolen.