Hooters was founded on April 1, 1983 by a group of six businessmen called the Hooters 6. They chose April Fools’ Day as a joke because they believed it was going to fail.
In 2002, Hooters promised a ‘Toyota’ for the waitress who could sell more beer in a month. She was pranked and instead won a Star Wars figurine (a Toy Yoda). She immediately sued the company and finally won the Toyota of her choice.
Three men each won $19,100 in a lawsuit after being denied waiter jobs at Hooters.