In 2012 Pizza Hut planned to release a limited edition perfume that that smelled like fresh dough. Thousands responded requesting the perfume for themselves but only 110 bottles were produced and shared with lucky Facebook fans who won a bottle. The packaging resembled mini pizza boxes.
In 2015, researchers testing the efficiency of mosquito repellents used a Victoria’s Secret perfume because they thought the floral fragrance would attract mosquitoes. To their surprise, they found it repels mosquitoes better than a range of mosquito deterrents.
Ingredients in the average bottle of prestige perfume cost about $1.20 to $1.50. The actual liquid in a typical bottle of $150 perfume is less than 1% of the retail cost. The bottle, box and and display carton typically cost four to six times times more than the fragrance itself
Researchers testing insect repellents used a Victoria’s Secret perfume as a standard, accidentally discovered that it repels mosquitoes better than many repellents on the market.
The reason perfume is applied to necks and wrists, with behind the knees being the most ideal location, is because these are pulse points that will warm the perfume and release fragrance continuously.