South Dakota on Meth

South Dakota reportedly paid an advertising firm $449,000 to develop its new anti-meth campaign. The firm came up with the slogan, “Meth. We’re on it.”
The public reaction, so far, hasn’t been kind.
This is not South Dakota’s first tagline in the news. In 2015, South Dakota tourism used the tagline “why die on Mars, when you can live in South Dakota?”