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Anthony Rossi who founded Tropicana…

August 4, 2021Weirdo

Anthony Rossi who founded Tropicana Products in 1945 was an Italian immigrant who arrived in the US with $25 and did not know English. He developed an orange juice pasteurization process to allow transport from the factory in Florida to as far away as New York starting in 1970.

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Facts business, immigration, Italian-Americans, orange juice, Tropicana Leave a comment

In 2009, Tropicana invested $35 million…

April 30, 2020April 30, 2020Weirdo

In 2009, Tropicana invested $35 million to rebrand their Orange Juice packaging. Within two months of the change, sales dropped 20% and they lost significant market share before switching back to their original carton. The failed marketing experiment cost them over $50 million.

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