The video game developer and publisher known today as Blizzard Entertainment, Inc., originally started out as Silicon & Synapse, Inc., established on February 8, 1991. Due to unfortunate confusion with silicon-based breast implants, they altered their name to Chaos Studios, Inc. in 1993. However, to avoid conflict with Chaos Technologies, they underwent another name change in 1994. The name Blizzard Entertainment was chosen, as it cleared a name verification process. This American company is now renowned for its video game development and publishing activities.