Back in 1985, city officials…

Back in 1985, city officials in St. Louis decided that the term ‘bus stop’ sounded too negative, so they voted to rename them ‘bus starts.’ 1800 new ‘bus start’ signs were duly installed.
A year-and-a-half later, when it became clear that people were confused by what a ‘bus start’ was supposed to be, the city conceded defeat and went back to using the traditional term. This, of course, meant buying even more new signs.