Italy, France, and Brazil are not even in the top ten highest consumers of coffee. The Nordic countries dominate coffee consumption and are all within the top ten countries worldwide. Further, Finland (the highest consumer in the world) more than doubles the annual consumption of Italy.
In 2012, Dunkin’ Donuts launched an ad campaign in Seoul, Korea where scent spray devices installed on buses would release a fragrant coffee aroma when triggered by the sound of the Dunkin’ Donuts radio jingle. The campaign reached more than 350,000 people, and sales near bus stops increased by 29%.
After the Boston Tea Party, many Americans switched to drinking coffee during the Revolutionary War because drinking tea had become unpatriotic.
Just thinking about coffee can improve your focus, researchers say.
Starbucks was a complete failure in Australia, mainly because Aussies are used to good quality coffee. They entered Australia in 2000, opened 84 outlets across Australia’s eastern coast. Eight years and $143 million in losses later they closed 60 stores, and sold the rest.
At the Starbucks located inside of the Central Intelligence Agency in Langley, Virginia, customer names cannot be called out or written on cups due to security concerns.
“Fika” is a concept in Swedish culture that means “to have coffee, cake and a chit-chat”. It’s a big part of the culture and most companies have two daily fika breaks at 9am and at 3pm.
Until 1616 coffee was essentially a monopoly run by Yemen. Merchants were forbidden to sell live coffee plants or seeds. That changed when Pieter van der Broecke, a Dutch merchant, stole coffee seeds and brought them back to Holland. 40 years later coffee had traveled as far as Sri Lanka.
Coffee was originally a food, not a drink. Early East African tribes mixed the coffee berries (the unhulled bean) with animal fat, forming the first ‘power bars’.
Because Brazil couldn’t afford to send its athletes to the 1932 Olympics in Los Angeles, they loaded their ship with coffee and sold it along the way.