During the Soviet Union, government officials made a deal with Pepsi to allow Pepsi into the Soviet Union, being the first foreign product sanctioned for sale in the Soviet Union. After the fall of the Soviet Union, Coca-Cola was favored because Pepsi was associated with the Soviet Union.
The two founders of Pizza Hut sold the business to Pepsi in 1977, and one of the founders then became a prolific Papa John’s franchisee, owning 133 locations by the year 2001. During legal struggles with Pizza Hut in the late 1990s, Papa John’s ran commercial advertisements highlighting the fact, including a dramatization showing Frank Carney [the founder] coming to a Pizza Hut stockholders’ meeting wearing a Papa John’s apron, saying, “Sorry, guys. I found a better pizza.”
In 2004, farmers in India used Pepsi and Coca Cola instead of pesticides because they were cheaper and got the job done just as well.
Ronaldinho lost a lucrative $750,000 sponsorship from Coca-Cola simply because he took a sip from a Pepsi can during a press conference.
In 2002, at Novosibirsk, Pepsi created a contest to win a car, where customers who bought a bottle of Pepsi could win a car by choosing the right key for the car. However, when a man was able to open it, he was sued by Pepsi, since the contest was supposed to be impossible to win because the right key for the car wasn’t available. The man was a car mechanic.
In 1993 Pepsi ran a contest in the Philippines in which it promised 1 million pesos, roughly $40,000, to the person who found the number 349 inside his bottle cap. Pepsi went on to mistakenly print 800,000 winning caps, leading to outrage and death threats to Pepsi executives.
In 1998, a Georgia high school student was suspended from school after wearing a Pepsi t-shirt on Coke Day. Upon hearing the news, a Pepsi spokesperson said, “Without knowing all the details, it sounds like (he’s) obviously a trendsetter with impeccable taste in clothes.”
A man sued Pepsico after the company refused to redeem his 7,000,000 Pepsi Points for a AV-8 Harrier II jump jet as advertised in their commercial.
A man sued Pepsi when he found a mouse in his Mountain Dew. Pepsi attorneys stated that Mountain Dew will dissolve a mouse in 30 days, and showed his can was purchased 74 days after being manufactured.
Coca-Cola was originally marketed for whites, while Pepsi was marketed for blacks.