When Toyota introduced its first model in the USA, the Crown, in 1957, they attempted a common American advertising stunt – an endurance run from Los Angeles to New York. However, the car barely managed to reach Las Vegas.
Instead of money, Toyota donated efficiency to the Food Bank of NYC. Their experts cut wait times in a Harlem soup kitchen from 90 minutes to 18 minutes. In one Brooklyn warehouse, simply changing the size of boxes allowed workers to cut packing time from 3 minutes to just 11 seconds.
In 2002, Hooters promised a ‘Toyota’ for the waitress who could sell more beer in a month. She was pranked and instead won a Star Wars figurine (a Toy Yoda). She immediately sued the company and finally won the Toyota of her choice.
There is a couple who has been on a road trip around the world since 1984 with the same Toyota Land Cruiser.