Two Buck Chuck’s Creator on Wine vs. Water Pricing

Fred Franzia, the creator of the affordable wine brand “Two Buck Chuck,” purchased the Charles Shaw name from a defunct winery for $27,000. When inquired about his wine’s lower price compared to water, Franzia humorously responded, “They’re overcharging for the water. Don’t you get it?”

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3 thoughts on “Two Buck Chuck’s Creator on Wine vs. Water Pricing”

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