Dave Thomas, the founder of the successful fast food chain, Wendy’s, worked at KFC prior to Wendy’s and was responsible for the red and white striped chicken bucket design.
During his time with Colonel Sanders, Dave worked tirelessly to help create brand recognition, understanding that the more the customer believed in your brand, the more loyal they would be to your business. Dave recommended that KFC trim down their menu so that the company could focus on a signature dish that would distinguish them against their competitors. He also thought up the red-and-white-striped chicken bucket and the revolving sign designed to look like the bucket. He pressed the Colonel to appear in more commercials for the brand, believing that if the consumer knew and could relate to him, they would be more likely to develop an affinity for the brand.
An Australian restaurant called Pablo’s Escoburgers came under fire for their burger called “The Patron,” a double patty with candied bacon topped with a line of white powder (garlic flour) and a rolled up fake $100 bank note. They announced that people were “lining up for a taste.”
McDonald’s, Chick-fil-A and Subway make over 6 figures from a single calorie. McDonald’s makes the most at $231,000 earned per calorie sold. In second and third place are Chick-fil-A and Subway.
Before McDonald’s switched from cooking its fries in beef tallow to vegetable oil, the fries had more saturated beef fat than their hamburgers.
A Wisconsin man has eaten over 30,000 Big Mac hamburgers over 46 years, averaging 2 per day. He has only missed eight days in those 46 years, including when his mother died as she requested he forgo the burger in her memory. He appeared on the The Ellen Degeneres Show to have his cholesterol checked—and it reported at a steady 140 mg/dL. In 2006, he ran the San Diego marathon and crossed the finish line holding his 21,387th Big Mac.
McDonald’s once created bubblegum-flavored broccoli in an attempt to make kids eat more vegetables. The taste confused children and the product was pulled before it even reached the shelves.
Quebec banned ads for toys and fast food aimed at children under 13, resulting in lowered childhood obesity rates.
Disney quietly cut ties with McDonald’s in 2006 so as not to be associated with childhood obesity.
Guantanamo Bay has a few fast food restaurants on base and prisoners who cooperate in interrogations have been given McDonald’s Happy Meals as rewards.
In 2005, a woman falsely claimed she found a finger in her food at Wendy’s. The fast food chain suffered an estimated US$21 million in lost business.