Dave Thomas, the founder of the successful…

Dave Thomas, the founder of the successful fast food chain, Wendy’s, worked at KFC prior to Wendy’s and was responsible for the red and white striped chicken bucket design.

During his time with Colonel Sanders, Dave worked tirelessly to help create brand recognition, understanding that the more the customer believed in your brand, the more loyal they would be to your business. Dave recommended that KFC trim down their menu so that the company could focus on a signature dish that would distinguish them against their competitors. He also thought up the red-and-white-striped chicken bucket and the revolving sign designed to look like the bucket. He pressed the Colonel to appear in more commercials for the brand, believing that if the consumer knew and could relate to him, they would be more likely to develop an affinity for the brand.

A Wisconsin man has eaten…

A Wisconsin man has eaten over 30,000 Big Mac hamburgers over 46 years, averaging 2 per day. He has only missed eight days in those 46 years, including when his mother died as she requested he forgo the burger in her memory. He appeared on the The Ellen Degeneres Show to have his cholesterol checked—and it reported at a steady 140 mg/dL. In 2006, he ran the San Diego marathon and crossed the finish line holding his 21,387th Big Mac.