In the 1920s, one reason corsets went out of style was because they were made of lots of metal which was needed for tools during WWI. The U.S War Industries Board even asked women to stop buying them which helped them save enough metal to build two battleships.
After Hitler’s rise to power, he founded the German Fashion Institute, Deutsches Modeamt. He hated makeup, lipstick, smoking, hair dye, and trousers on women. He wanted to create an Aryan fashion industry to rival Paris as he hated unnaturally slender bodies and slim hips.
After becoming the first woman to fly across the Atlantic, Amelia Earhart started her own fashion line. Unconventional materials such as parachute silk and textile from airplane wings were used in some designs, and she gave a nod to her love of aviation with buttons shaped like propellers.
Japan has been wearing surgical-style masks since 1918 and has become a part of social etiquette. It is also worn as a fashion item and serve as defensive barriers due to social awkwardness. Total sales of disposable face masks amounted to ¥35.8 billion in 2018.
In the 1920s, fashion-designer Coco Chanel accidentally got sunburnt while visiting the French Riviera, she returned home with a sun tan. Because of Coco’s status and the longing for her lifestyle by other members of society, tanned skin became seen as fashionable, healthy, and luxurious.
The Bikini swimsuit was introduced by Louis Réard four days after the first nuclear device was detonated over the Bikini Atoll. Réard hoped that his swimsuit’s revealing style would create an “explosive commercial and cultural reaction” similar to the social reaction the nuclear explosion.
John Hetherington, the inventor of the top hat, caused a riot when he first wore it in public in 1797. He was arrested for “a breach of peace” after several women fainted and a young boy’s arm was broken in the commotion.
The miniskirt is named after the Mini Cooper and not the skirt’s size. The designer, Mary Quant loved Mini Cooper cars and named the garment after them, saying that car and skirt were both “optimistic, exuberant, young, flirty,” and complemented each other.
In the late 18th century, Jacques Barbeu Du Bourg, Benjamin Franklin’s French translator, invented le parapluie-paratonnerre, the lightning rod umbrella, which is said to have become fashionable among Parisian gentlemen.