Dr. Seuss’s depiction of a Flit insecticide sprayer in one of his cartoons led to a significant endorsement contract with the company that lasted for 17 years. This long-term partnership provided substantial financial support for Seuss and his family, enabling them to weather the economic turmoil of the Great Depression.
Facts about marketing
Bob Norris: The Unsmoking Marlboro Man and the Legacy of an Iconic Campaign
Bob Norris, the very first Marlboro Man, had a chance encounter with fame when he was spotted in a photo alongside the famous John Wayne. Serving as the face of the Marlboro Man for 12 years, it’s surprising to note that Bob never actually smoked a single cigarette. As a...