Costco purposefully designed their store without signs to force people to wander through all the aisles and find things to buy.
Bertha Benz successfully marketed her husband’s invention, the motor car, when she took it for a 65 mile trip, overcoming mechanical problems and inventing brake shoes on the way, and proving that cars were suitable for long journeys. Her trip gained attention, resulting in Benz’s first sale.
Early Sears catalogs were made smaller than Montgomery Ward catalogs so that neatnik housewives would stack them on top.
In 2018 the Domino’s in Russia offered up to 100 free pizzas every year for 100 years if a customer got the Domino’s logo tattooed visibly on their body. Initially intended to last a month the promotion proved to be so popular Domino’s ended it after a week with 350 accepted winners.
BlackBerry hired actresses to flirt with men in bars in order to push Blackberries on the public. Referred to as stealth marketing, the women would flirt with men and get them to put their numbers in their Blackberries, trying to show off how cool they were.
In 2015 Sobe beverages in the US apologised for a joke that backfired. Some customers started voicing their concern after finding “Help me, Trapped in SoBe factory” under the lids of some of their bottles. Turns out the cry for help was intentionally put there by the company as a marketing ploy.
In 2013, Coca-Cola cancelled a promotion that paired randomly generated English and French words inside their caps until a lady received one that said “You Retard”.
The refreshing and minty taste of toothpaste was originally constructed as a marketing technique, in which our subconscious minds learned to anticipate the tingling sensations of citric acid, mint oil, and other chemicals as a sign that our mouths were ‘clean’, thus creating a habit loop.
“Breakfast is the Most Important Meal of the Day” idea came from a company trying to sell more cereal during its 1944 marketing campaign.
To get women to smoke cigarettes in the 1920s, tobacco companies devised a campaign of equating cigarettes as “torches of freedom.” The campaign helped women smoking jump from 5% in 1923 to 18.1% in 1935.