A Japanese company sold Adult Milk – for adults living in a stressful society. The milk cost ¥5000 ($47) per bottle, and was taken from cows once a week at the break of dawn, as they discharge a lot of melatonin, a stress-relieving hormone. It contained 3-4 times more melatonin than regular milk
Philadelphia Cream Cheese was invented in New York and has never been produced in Philadelphia. It’s name is was a 1880s marketing strategy because at the time Philadelphia was known for high quality dairy.
In 2012, Dunkin’ Donuts launched an ad campaign in Seoul, Korea where scent spray devices installed on buses would release a fragrant coffee aroma when triggered by the sound of the Dunkin’ Donuts radio jingle. The campaign reached more than 350,000 people, and sales near bus stops increased by 29%.
In 2009, Tropicana invested $35 million to rebrand their Orange Juice packaging. Within two months of the change, sales dropped 20% and they lost significant market share before switching back to their original carton. The failed marketing experiment cost them over $50 million.
Victoria’s Secret was originally marketed to men to buy for their partners. Leslie Wexner bought it for $1 million and changed the marketing to women. To create the illusion of luxury the company listed its headquarters on catalogs at a fake London address, with the real one in Columbus, Ohio.
Costco purposefully designed their store without signs to force people to wander through all the aisles and find things to buy.
Bertha Benz successfully marketed her husband’s invention, the motor car, when she took it for a 65 mile trip, overcoming mechanical problems and inventing brake shoes on the way, and proving that cars were suitable for long journeys. Her trip gained attention, resulting in Benz’s first sale.
Early Sears catalogs were made smaller than Montgomery Ward catalogs so that neatnik housewives would stack them on top.
In 2018 the Domino’s in Russia offered up to 100 free pizzas every year for 100 years if a customer got the Domino’s logo tattooed visibly on their body. Initially intended to last a month the promotion proved to be so popular Domino’s ended it after a week with 350 accepted winners.
BlackBerry hired actresses to flirt with men in bars in order to push Blackberries on the public. Referred to as stealth marketing, the women would flirt with men and get them to put their numbers in their Blackberries, trying to show off how cool they were.
In 2015 Sobe beverages in the US apologised for a joke that backfired. Some customers started voicing their concern after finding “Help me, Trapped in SoBe factory” under the lids of some of their bottles. Turns out the cry for help was intentionally put there by the company as a marketing ploy.
In 2013, Coca-Cola cancelled a promotion that paired randomly generated English and French words inside their caps until a lady received one that said “You Retard”.