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marketing

Before the mass marketing of tobacco…

January 17, 2021Weirdo

Before the mass marketing of tobacco, lung cancer was so rare that doctors took special notice when confronted with a case, thinking it a once-in-a-lifetime oddity.

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Facts cancer, health, marketing, smoking, tobacco Leave a comment

Coca-Cola’s failed its “Magican” campaign…

December 24, 2020Weirdo

Coca-Cola’s failed its “Magican” campaign. They sold cans that contained spring loaded tabs to dispense cash prizes. Prize cans contained a foul smelling liquid instead of cola to prevent drinking. Though harmless, one child drank it and Coca-Cola ended the campaign 3 weeks later due to backlash.

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Facts Coca-Cola, marketing Leave a comment

A Japanese company sold Adult Milk…

September 9, 2020Weirdo

A Japanese company sold Adult Milk – for adults living in a stressful society. The milk cost ¥5000 ($47) per bottle, and was taken from cows once a week at the break of dawn, as they discharge a lot of melatonin, a stress-relieving hormone. It contained 3-4 times more melatonin than regular milk

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Facts Japan, marketing, milk, stress Leave a comment

Philadelphia Cream Cheese was invented…

June 2, 2020Weirdo

Philadelphia Cream Cheese was invented in New York and has never been produced in Philadelphia. It’s name is was a 1880s marketing strategy because at the time Philadelphia was known for high quality dairy.

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Facts dairy, food, marketing 1 Comment

Dunkin’ Donuts Flavor Radio

May 25, 2020Weirdo

In 2012, Dunkin’ Donuts launched an ad campaign in Seoul, Korea where scent spray devices installed on buses would release a fragrant coffee aroma when triggered by the sound of the Dunkin’ Donuts radio jingle. The campaign reached more than 350,000 people, and sales near bus stops increased by 29%.

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Facts, Videos advertising, coffee, Dunkin’ Donuts, marketing Leave a comment

In 2009, Tropicana invested $35 million…

April 30, 2020April 30, 2020Weirdo

In 2009, Tropicana invested $35 million to rebrand their Orange Juice packaging. Within two months of the change, sales dropped 20% and they lost significant market share before switching back to their original carton. The failed marketing experiment cost them over $50 million.

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Facts design, marketing, packaging, Tropicana Leave a comment

Victoria’s Secret was originally…

January 5, 2020Weirdo

Victoria’s Secret was originally marketed to men to buy for their partners. Leslie Wexner bought it for $1 million and changed the marketing to women. To create the illusion of luxury the company listed its headquarters on catalogs at a fake London address, with the real one in Columbus, Ohio.

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Facts lingerie, marketing, Victoria's Secret Leave a comment

Costco purposefully designed their…

August 31, 2019Weirdo

Costco purposefully designed their store without signs to force people to wander through all the aisles and find things to buy.

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Facts Costco, marketing, shopping Leave a comment

Bertha Benz successfully marketed…

August 2, 2019Weirdo

Bertha Benz successfully marketed her husband’s invention, the motor car, when she took it for a 65 mile trip, overcoming mechanical problems and inventing brake shoes on the way, and proving that cars were suitable for long journeys. Her trip gained attention, resulting in Benz’s first sale.

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Facts cars, inventions, marketing, Mercedes-Benz Leave a comment

Early Sears catalogs were made…

May 1, 2019Weirdo

Early Sears catalogs were made smaller than Montgomery Ward catalogs so that neatnik housewives would stack them on top.

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Facts marketing, Sears Leave a comment

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