A Dunkin’ Donuts marketing campaign in South Korea released coffee aromas while their commercials played on buses and increased sales by 29%.
A key reason that Pyramid Schemes are illegal is because of market saturation. If you started a pyramid scheme with 5 people and each person recruited 5 more people, by the 15th tier you would’ve exceeded the entire population of the earth.
Philadelphia Cream Cheese was invented in New York and has never been made in Philadelphia. Its name was part of a clever marketing strategy, because at the time (1880s) Philadelphia was known for its high quality dairy.
From 1927 to 1952, Tobacco Companies used pictures of doctors in their advertising and used slogans claiming that doctors endorsed their brand.
William Wrigley, founder of Wrigley’s Gum, invented direct mail marketing. In 1915 he mailed a pack of gum to every person in the phone directory in the United States.
The unfortunately named “Ayds” dieter’s chocolate considered a name change when the AIDS crisis hit. Executives resisted with one saying “The product has been around for 45 years. Let the disease change its name.” – The name was later changed to “Diet Ayds” before being pulled from the market.
Before the mass marketing of tobacco, lung cancer was so rare that doctors took special notice when confronted with a case, thinking it a once-in-a-lifetime oddity.
Coca-Cola’s failed its “Magican” campaign. They sold cans that contained spring loaded tabs to dispense cash prizes. Prize cans contained a foul smelling liquid instead of cola to prevent drinking. Though harmless, one child drank it and Coca-Cola ended the campaign 3 weeks later due to backlash.
A Japanese company sold Adult Milk – for adults living in a stressful society. The milk cost ¥5000 ($47) per bottle, and was taken from cows once a week at the break of dawn, as they discharge a lot of melatonin, a stress-relieving hormone. It contained 3-4 times more melatonin than regular milk
Philadelphia Cream Cheese was invented in New York and has never been produced in Philadelphia. It’s name is was a 1880s marketing strategy because at the time Philadelphia was known for high quality dairy.