McDonald’s initially was a barbeque restaurant when it first opened. They had lots of competition as a barbeque shop and dealt with tight profit margins which caused them to close for a few months. They then reopened as a burger restaurant.
The Hula Burger was a meatless burger introduced in the 1960’s by Ray Kroc to McDonald’s. It was a substitute for American Catholics that would not eat meat on Fridays. The burger was a slice of grilled pineapple with cheese on a bun. But this was designed to go up against the Filet-O-Fish, which was created by a Catholic McDonald’s Franchisee Lou Groen. McDonald’s ended production of the Hula Burger early on, as it became quickly evident that its alternative, the Filet-O-Fish, was getting much better traction.
In 2004 McDonald’s introduced “adult Happy Meal”, which was positioned as a healthy choice, and included a salad, a fitness DVD, and a pedometer. The sales flopped and it was killed off after a few weeks.
There is an upscale McDonalds restaurant in Hong Kong called “Next” that has table service. It has a “create your own” menu with fresher and higher quality ingredients than any other McDonalds.
When the FBI went undercover to expose the McDonald’s Monopoly promotion scam that occurred between 1989-2001 they posed as a production company that interviewed supposed winners for TV commercials and named it Shamrock Productions with the byline “‘Cause you’re just lucky” printed on their van.
In 2008, McDonald’s Japan paid 1,000 people to wait in line for the release of the Quarter Pounder in Osaka. People were paid $10 an hour to do this. 15,000 people gathered at the restaurant due to the fake crowd which caused people to accuse the company of trickery.
The first McDonald’s drive-through was created in 1975 in Sierra Vista, Arizona, near Fort Huachuca, a military installation, to serve military members who were not permitted to get out of their cars off-post while wearing fatigues.
Since 2007, all of McDonald’s delivery trucks in the UK have been fueled by used cooking oil from their restaurants.
There is a McDonald’s in LA that serves no food. It is strictly for filming when the set needs to be McDonald’s.
4 out of 5 millennials have never eaten a Big Mac before, showing how McDonald’s is struggling to compete with new, fast-casual burger joints.