Nike founded and oversees an ultra-elite running group, with state of the art equipment such as underwater treadmills, and whose athletes live in a specially designed house where filters remove oxygen so the athletes develop more red blood cells in a simulated high-altitude environment.
Nike made a commercial depicting a Samburu tribesman saying “Just Do it” in his native language. An American anthropologist called them out. The spoken phrase actually meant, “I don’t want these, give me big shoes.” Nike’s response: “We thought nobody in America would know what he said.”
Nike released a pair of shoes to commemorate St Patrick’s Day and named them ‘Black and Tans’. Unknowing to Nike the ‘Black and Tans’ were a British paramilitary group that terrorized the Irish, Killing and injuring hundreds of people in Ireland during the 1920’s.
Air Jordan‘s were banned upon introduction by the NBA. However, Jordan wore them anyways, as Nike was willing to pay the fine each game.
The Nike Slogan “Just do it” was inspired by someone on death row about to die.
Nike’s slogan “Just Do It” came from the last words of a murderer on death row.
In 1971, Nike purchased their “swoosh” logo for $35.