Coca Cola is paying $100,000 to anyone who can find a new source of natural sweetener.
In 1986 Miss Garlic was chosen on the basis of personality, congeniality, talent, knowledge of garlic — and breath.
When he was 26, Pete Maravich said “I don’t want to play 10 years in the NBA and die of a heart attack at age 40” in an interview. He went on to play 10 years in the NBA, and died of a heart attack at age 40.
Over 50 of the largest life insurance companies in the US are being sued for not paying claims on millions of policies. In many cases the insurers knew the client was deceased and continued collected premiums via policy loans which would cause them to lapse over time.
A man built an amusement park for his disabled daughter with free admission for everyone with special needs.
200-1200s AD, Inuit and Vikings colonized Greenland multiple times, but they often missed the other and found the ruins of the other’s attempt. First Contact finally happened in the 1200s, with Inuits colonizing the Vikings.
In 2010 research was done to find the most effective promotion strategy for employers. For the control group they used random selection. Random won.
Harvard chose “The Wire” as curriculum material for their course on urban inequality. Many other universities offer classes in various disciplines based on the TV series, ranging from law to sociology to film studies.
In 1915 a raisin company executive spotted a teenage girl drying her curly brown hair and wearing her mother’s red bonnet and hired her for a stunt promotion that had her dropping raisins from an airplane. Soon she became the company’s first mascot called, “Sun Maid.” Backed by an aggressive marketing push throughout the 20s, Sun-Maid managed to triple American consumption of raisins by the end of the decade.